The first study of its kind in China in 2008, TNS 2008 China Affluent Market Survey is designed to answer the following questions about the surging affluent Chinese:

         Who are these people?

         How many of them are there?

         Where are they?

And more specifically,

         How do they use and see your financial products and services versus

         those of your competitors?

         How do they invest and manage their assets?

         How do they live their lives?

         What do they really need from you?

         How can you reach them?