The Chinese financial service industry is now going through a sea-change, painful for many but rewarding for those who are smart enough to embrace it and take advantage of it. Broadly, the key challenges all Chinese banks and insurers and their foreign counterparts now facing are:
•  Rapid deregulation and marketization and the fierce competition as a result
•  Customers awakening to more sophisticated offers and service levels and in turn they develop ever more diverse demands
•  Opportunities popping up everywhere yet not easy to identify and even harder to grasp
•  Heavy investment is required but how to ensure the return remains tricky

To take advantage of the rising tides in this market, companies must have a firm understanding of the market reality, possess valuable market insights in order to support critical business decision areas such as:
•  Service excellence: how to improve our service level to fend off competition?
•  Customer segmentation and targeting: out of the 1.3 billion potential customers, who should I target and serve profitably?
•  Customer acquisition and retention: what's the most efficient and cost effective way to acquire new customers? How can we keep them longer?
•  Brand differentiation: with so many new comers around, how should I stand out in the crowd?
•  New product development: how can I meet the ever more sophisticated customer needs?
•  Marketing accountability: am I getting the required Return on Investment? How can I improve it?

With a global network and local expertise, TNS China Financial Service Sector is dedicated to help our clients address the above and other critical business decisions.

Leading in the finance sector globally, TNS Financial Service in China has also been engaged with an impressive list of clients in retail banking, investment, insurance, credit card, etc. We provide consultation to clients in a wide range of issues such as brand positioning, advertising effectiveness, market segmentation and targeting, new product development, customer satisfaction, channel effectiveness management (mystery shopping), and Return on Investment.

If you want to ride the growing tides in the sector, TNS can help you do it in a smart way.