Time to sharpen shopper insights?
Getting to the future first in a world of shopper power

Are FMCG companies ready for the unprecedented changes ahead in the retail world? TOM RUBEL isn't sure. With the growth of retailer private labels and developing economies, it's no time for complacency - a time of reckoning is coming for all retailers and suppliers.

Consumption or exploitation?
Successful brands respect the Bottom of the Pyramid

When it comes to the potential market at the Bottom of the Pyramid (BoP), there's so much talk about the paradox of consumption and exploitation. ARNAUD FRADE says that companies working with customers at the BoP can no longer afford to see it this way and discusses the very different insights required.