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| Our areas of expertise |
Market understanding
Usage and attitude studies-To understand consumer needs and behavior in relation to an automotive product or service.
Competitor analysis-To evaluate competitor activity and reveal potential business opportunities.
Market quantification-To determine the market size and market share and to forecast market evolution.
Brand and advertising research
Brand image-To reveal how a brand is perceived in the marketplace and evaluate strengths of the brand image.
Advertising pre/post-tests and advertising tracking-To evaluate the performance of advertising campaigns and help optimize the advertising and media spending.
New product development
Car clinics-To test tomorrow's car buyers' acceptance and perceptions of cars at various stages of the product development process. TNS Automotive is a leading supplier of car clinics, whether static or dynamic.
Concept and product tests-To test the feasibility of an automotive concept, product or service with a specific target audience.
Pricing studies-To determine how changes in pricing policy may affect a client's business.
Quality studies-To monitor the quality of products or services in the automotive market.
Distribution research-To monitor the performance of a dealer network or retail outlet in terms of sales, quality standards, pricing and promotional policies.
Stakeholder management
Customer satisfaction-To measure the level of satisfaction with sales and after sales services and analyze expectations.
Dealer satisfaction-To measure the level of satisfaction among the distribution network with the vehicle manufacturers.
Mystery shopping-To measure a customer's experience at a retail outlet and to determine how satisfied customers are with the purchase process.
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