Brand Health and Needs Segmentation
Consumer needs go beyond rational considerations and happen to be strongly generated on an emotive level. Car brands have to fulfill both rational and emotional needs, as the brand selection is largely determined on the emotive level whereas consumers tend to rationalize their choice through functional features such as performance, price, etc.

Dealer Service Performance- and Price Monitoring
Increasing production capacities as well as a broad model offer put huge pressure on vehicle prices, and make more than ever the performance of distribution decisive. Car manufacturers not only have to set up a most comprehensive dealer network, they also need to make sure that the quality of their sales force is at the highest level.

Corporate Social Responsibility
The general public increasingly expects companies to behave ethically and to support social and environmental causes. This expectation applies particularly to automotive companies which can be linked in consumers' minds to environmental issues such as pollution, congestion and the depletion of natural resources.

Automotive Dealerships in China: Accelerating Performance