The general public increasingly expects companies to behave ethically and to support social and environmental causes. This expectation applies particularly to automotive companies which can be linked in consumers' minds to environmental issues such as pollution, congestion and the depletion of natural resources.

That's why TNS Automotive, No.1 automotive market information company worldwide, has launched the first comprehensive global study across the automotive industry to help you understand public opinion regarding your organisation's Corporate Social Responsibility image. The study uses latest research techniques to provide valuable insight into this important subject.

Why should automotive companies be concerned about their CSR image?

The general public's perception of a company's CSR image is a strong reflection of the overall market sentiment towards that company. Apart from the moral obligation for companies to address their corporate and social responsibilities there are numerous benefits of a strong CSR reputation to an organisation, for example:
•  Improved brand image and reputation (positive word of mouth generated)
•  Improved financial performance (minimized negative press & harmful impact on share prices)
•  Ability to attract and retain the best employees
•  Less regulatory oversight by local governments
•  Long term sustainability of the business

The global CSR project focuses on the automotive industry, covering:
•  Car manufacturers
•  Motorcycle manufactures
•  Heavy duty truck manufacturers
•  Oil companies
•  Tyre manufacturers

80% of automotive markets are covered by the CSR study. Thanks to our extensive global network, TNS will conduct this study across the following 18 major automotive markets to provide clients with in-depth insight into perceptions in the CSR field at an international level:

Brazil                Malaysia
China                Mexico
France              Netherlands
Germany           Philippines
India                  Spain
Indonesia          Sweden
Italy                   Thailand
Japan                UK
Korea                US

TNS' CSR study investigates public perceptions, beliefs and expectations in terms of automotive companies':
•  contribution to local market and society
•  concern for the responsible development of the automotive industry
•  creation of local employment and concern for welfare of its employees
•  environmental policy

Key advantages of a syndicated study
•  Lower costs through cost sharing for data collection
•  Comprehensive coverage of the research topic
•  Customized analysis and reporting according to individual requirement