In the past two decades, China’s retail market has experienced the same kind of rapid growth as the China economy and become one of the nation’s most important indicator of the economy’s health

Despite of the great growth potential, the landscape of the retail business has noticed much change compared with the days of rapid expansion.

• Intense competition: Global retailers who missed the first tide eagerly entering the China market; local retailers looking for new opportunities
• Aggressive expansion to smaller cities increases the risk of bearing initial investment loss
• More demanding consumers who seeks not only better price, but also better services and shopping environment

Facing all these challenges, retailers need more comprehensive, insightful, and actionable information to help them make sound business decisions. Throughout the years, TNS China has successfully helped many international and domestic retailers in establishing and expanding their business in China. With a strong research team, effective TNS business solutions (such as Needscope, Conversion Model, and TRIM), and global knowledge support, TNS China offers our retail clients effective and insight solutions in addressing critical business question:

• Market entry: Shall I enter certain market? If yes, what strategy to take?
• Competitor analysis: where am I in the market? What are my strengths and weaknesses versus my competitors?
• Shopper behavior and consumption trend: Who are my shoppers? What’s their shopping habit? What are their needs and unmet needs? What are the emerging trends?
• Market segmentation: How different are the shoppers? How can I group them into meaningful segments in order to market to different segments with different strategies?
• Brand positioning and image building: How am I perceived by consumers? What kind of image should I build and how?
• Customer satisfaction: How am I doing in retaining my shoppers? How committed are they to me? And how can I improve?
• Pricing: Shall I lower my price to match the competition? Or shall I price premium?
• Site selection: Where to open a new store?

With the help of TNS retail team, your growths in China will accelerate!