The world of Technology is a world in transition, typified by key trends such as convergence, innovation, and the continuous emergence of new applications. The impact of the digital highway is now a reality. What were once the distinct markets of Telecoms, IT, entertainment and media are rapidly converging and merging.

This is why we at TNS have decided to combine both the IT and Telecoms practices to deliver a converged Technology view. This enables us to leverage our expertise to offer clients greater insights based on the wireless, mobility and entertainment industries. Because mobility in both IT and Telecoms is critical for all our clients and, more importantly, for their clients; we focus on the impact of applications such as gaming, music, TV, news, sport and other media on the go.

TNS Technology covers more than 70 countries, and includes 300 dedicated researchers across the globe, providing depth of industry knowledge and insight through their specialization in technology research. For example, our latest studies looked in depth at key marketing and brand drivers from a customer perspective, providing clients with deep insight which will benefit their business, increase their brand equity today and in the converged future, and help them understand the applications usage patterns, drivers and inhibitors of their customer behaviour.