Purchasing behaviour

It’s obvious, but getting a product onto shelf is only worthwhile if people then decide to purchase it.

As all retail chains have become more efficient and homogeneous, the chances of a product gaining a competitive advantage through their in-store environment increasingly depend on promotion alone.

So the real discriminator between a products’ success and failure is, more than ever, the consumer’s reaction to the product rather than the retailer’s support for it. At TNS we have the best research tools and expertise to help you gain a quantified understanding of how your product is being bought, and of where to focus efforts in directions where there is realistic room for improvement.

The panel services offered by TNS Worldpanel are specifically designed to measure purchasing behaviour as accurately as possible, and to do so consistently over time. We operate household panels in more countries than any other company, with the largest samples and the best teams to provide you with insight. We have also created innovative panel solutions for specialist product sectors or consumer types.

All of this as data is nice to know. But you need to know whether your product has more opportunity in developing initial trial or in encouraging repeat purchasing. Equally, is the greatest driver to future growth likely to come from broadening the customer base or getting existing consumers to buy more? And who are the purchasers? Demographics are a classic way to describe them, but do you know where they shop, how they shop, whether they are attracted more by product or promotion…? Your list of such business issues will probably be endless, but we are equipped to try to answer all of them.

Whether you are marketing a product, are involved it’s retailing, or trying to improve the effectiveness of above or below the line support, knowing the way that shoppers behave is a vital first step. Helping you to use that knowledge to change the way you do business is our goal.

Panel information doesn’t just how good you have been, it tells you how good you can be.