As marketers, we always have questions such as:
Are we getting reasonable return on our investment in marketing elements?
Which marketing tactics are more effective and efficient than others?
How can we further improve our marketing/sales performance?
How can we forecast the sales with accuracy and consistency?
TNS China Analytics & Modeling Group (AMG) is dedicated to provide advanced data analysis and modeling solutions to address issues of market and marketing.The solution integrates historical data with statistical and econometric models to evaluate marketing performance, optimize marketing plan and forecast future trends.As a result, marketers can make better decisions that lead to better return on marketing investment (RoMI).
About the analytics and modeling approach:
Rigorous methodology and applicability
Based on rigorous statistical and econometric methods, analytic and modeling solutions reveal the relation ship of real world behind the data.
Provide actionable recommendations with deep understanding of market and marketing.
Support for marketing decisions
Translate complex data into insights & foresights, identify the potential opportunities, and lead to more effective decision-making.
Optimize marketing investment and resource allocation by measuring the effectiveness and efficiency of marketing mix with ROI metrics.
Utilization of available data
Based on available historical real-happen data
Utilize and add value to the data golden mine.
Advanced methods to address marketing issues:
Marketing performance evaluation: Evaluate marketing performance of advertising, promotions, sales force, and etc. by providing measurable and comparable ROI metrics.
Marketing Mix Response Modeling: Decompose relationships between sales and marketing activities to understand the market response and deliver an accurate picture of your business.
Forecasting Models: For new launch and in-line product, forecast sales volume at low cost and quickly; optimize product, price and marketing plan and minimize risk of failure.
Data Mining & Customer Management: Apply statistics expertise, marketing experience, and business insights to enhance marketing, sales and customer relationship management.
Our mission is to help clients maximize profit potential by providing strategic and actionable answers with detailed measurable metrics (ROI). We have experiences in and have focused on different industries:
FMCG
Healthcare
Financial Service
E-Commerce & Direct Marketing
High Tech & Consumer Service
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