Welcome to the business issues area where you will find information on how we can assist you with your specific business issues.

Advertising and communications evaluation
Advertising is not only a very prominent element of your marketing strategy, but also usually the most expensive. It is therefore imperative that you have the right message, a creative execution which effectively translates this message and will motivate the audience to purchase, and the media plan to ensure it receives the right exposure. And once it's in the market, you need to track its performance to ensure it's having the desired effect with the right people. TNS ensures that you can test at all stages of the creative process from concepts and ideas through to fully developed animatics, as well as tracking in market. We also monitor press, TV, direct marketing and new media coverage, reach and effectiveness.

Brand performance
At the root of all businesses are brands. it's therefore essential to measure and manage brand performance and everything that contributes to it in terms of strategy, quality, price, marketing activities, positioning and brand equity. TNS ensures you have a clear understanding of your customer appeal, provides you with knowledge about where you stand amongst your competitors and helps you to capitalise on any opportunities and respond to any threats in the market.

Consumption behaviour
You need to ensure you remain ahead of the competition by anticipating consumer demand. At TNS we understand the environment in which the brand is consumed—the occasion, the location, as well as the end user and the need fulfilled. TNS consumption panels highlight the factors driving market growth—such as snacking, health, convenience, kids, functionality or pampering, as well as those working against you. We provide the essential strategic direction to drive brand growth.

Market understanding and segmentation
Brands and services do not operate in a vacuum. In order to maintain or launch a successful brand you need to fully understand your market. Gathering market intelligence on your competitors, segmenting your market based on customer needs, studying the structure of the market—TNS assists with all this vital analysis to enable you to develop the most appropriate positioning for your brands and manage your brand portfolio in the most effective way.

New product development
Creating and developing a brand—turning the concept into a real market winner—is a complex challenge. All the elements such as the product, packaging, price and marketing strategies must be exactly right. TNS can ensure that your brand is on target for success from the earliest stages— ensuring your basic value proposition is appealing to the target audience; translating this into the key messages in terms of product features and benefits; and ensuring you have a winning concept before you invest further in its development.

Opinion polling
Each year TNS conducts millions of surveys for clients to understand how the public is thinking or reacting to major issues on a national or international scale. We track public opinion on political campaigns, as well as legislative and policy issues. We tell clients about the major trends, how the public is feeling about its elected leaders and predict what the outcomes of any up and coming elections are likely to be.

Purchasing behaviour
Once a product has been launched into the market it's essential to track its sales. TNS measures purchasing behaviour across the world and operates both household and individual panels. Depending on the country profile, TNS uses the most appropriate method of data collection, from purchase diaries to state-of-the-art barcode scanning technology, installing electronic terminals in the homes.

Stakeholder management
A company will only succeed if it has successful relationships and knows how to capitalise on these relationships to greatest effect. From a business perspective, your most natural focus will be on customer retention, but you must also consider your relationship with your employees and all your other stakeholders such as dealers, journalists, shareholders etc., all of whom can have a significant impact on your business performance. TNS helps you to measure, manage and monitor these relationships and offers actionable results so you can prioritise your actions to achieve the greatest impact and success for your company.