Successful brand building demands effective communication of the brand proposition to the right audience. And combined with the vast range of media to choose from, the range of creative formats available and an increasingly crowded marketplace in which you need to get your message heard, you need specialists to optimise your effectiveness.

At TNS we can help ensure your marketing and communications activities live up to and deliver against your strategy. Whether at a country, regional or global level, we can:

• test and measure responses to actual and potential advertising and other communications 　 to ensure you are communicating on strategy and with greatest effect
• determine which attributes can be more effectively leveraged to build greater brand equity
• track a brand consumer awareness, attitudes and perceptions

From qualitative or quantitative testing of an advertising creative concept, animatic or a media plan, to daily and up to the minute reporting of TV ratings or providing press clippings and in market tracking, TNS has a wide range of expertise and can offer tailored solutions such as AdEval^TM or MarketWhys^TM. We also combine this expert knowledge about how advertising works with industry expertise across a number of specialist sectors.

So if you have a specific research requirement, or if your need is broader and you have not yet found the ideal solution, we can work together to identify a solution to ensure your success.