To gain a competitive advantage in an already crowded marketplace, clear positioning is key. To achieve this you need an accurate segmentation of your market, as well as a detailed understanding of your competitors' activity and your customers' attitudes.

TNS can provide you with a strategic understanding of any market, industry sector or product category, showing how the market is structured and where opportunities and threats lie.

With local experience in 70 countries we can deliver a truly global perspective on how your brand operates in different markets, giving you both the big picture, as well as reflecting local differences and nuances.

TNS can also:

• find out who are really consumers with the highest value and highest potential and how to reach them

• see what current brands are already delivering and show how to differentiate yourself from the competition

• determine the best brand fit in a desired market

• identify gaps and opportunities for new and established brands

• measure the potential market size and financial value of an opportunity

• assess how well your current positioning addresses the needs of your target markets

• segment your customers based on their commitment so you can develop the most appropriate retention and acquisition strategies

TNS acts as a consultant to many of the world leading brands and can offer tailored solutions such as Conversion Model^TM, NeedScope^TM and Optima^TM. We also combine our expert knowledge about how markets operate with industry expertise across a number of specialist sectors. So, whatever your market segmentation needs, TNS can identify the solution for you.