Creating and developing a brand and turning this concept into a real market winner is a real challenge. Only one in ten new brands and products succeed. All the elements must be right—the product itself, the packaging, pricing and marketing strategies. You need to identify the right ideas early on; then elaborate and express them in the right way; and finally turn them into winning concepts before investing more heavily in full-scale brand building.
TNS helps leading companies around the world create new brands, manage the risk associated with this process and maximize the return on your new product and brand development investment. We:
- determine the most responsive target audience
- ensure strategic compatibility between concept and product
- identify the most compelling packaging and pricing
- uncover both rational and unconscious consumer motivations
- improve the new product development and product innovation success rates
- deliver faster results using interactive technology to help increase your speed-to-market
We can offer tailored solutions such as AdEvalTM, NeedScopeTM and OptimaTM. We also combine our expert knowledge about how markets operate with industry expertise across a number of specialist sectors. So, whatever your new product development needs, TNS can identify the solution for you.
