Consumers shop to consume, and they shop to solve problems. Understand the problem [what to put in the kid’s lunchbox, a moisturiser, a healthy snack…] and you have the key to unlock a market’s potential. Consumers will only decide to purchase if it meets a relevant need – or solves a problem.

At TNS we track consumers needs and the brands that fulfil the need. This ensures that our client’s remain ahead of the competition –through anticipating consumer demand. Relevance is ensured through complete understanding of the environment in which the brand is consumed – the occasion, the location in addition to the end user and the need fulfilled.
We help our clients grow brands.

TNS consumption panel insight provides a firm platform for product development. Consumption highlights the factors driving market growth – such as snacking, health, convenience, kids, functionality or pampering, as well as those working against you. We provide the essential strategic direction to drive brand growth.

The consumption panel services offered by TNS Worldpanel are specifically designed to measure consumption behaviour, in food, drink and personal care markets, as accurately and in as much richness and depth as possible, and to do so consistently over time. We operate panels in more countries than any other company, with the largest samples and the best teams to provide you with the insight to grow your business. We have also created innovative panel solutions for specialist product sectors or consumer types that link our consumption and purchase panels.

We have the tools to and the insight to fuel your vision.
Helping you to use knowledge to change the way you do business is our goal.

Consumption insight doesn’t just how good you have been, it tells you how good you can be, and how to get there.