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Market sectors

Welcome to the market sector area where you will find information on how TNS can assist you in market specific issues.

Automotive
TNS China Automotive offers a comprehensive range of research services, to provide solutions to all of your marketing issues. Whether your requirements are customized or syndicated, quantitative or qualitative, we have the research expertise, the business solutions and the in-depth industry knowledge to help you gain the insight you need to be able to make effective and innovative business decisions.



Consumer panel
TNS Worldpanel currently operates a city panel covering 15 top tier Chinese cities with a minimum sample size of 500 households in each city, providing rich insights into consumer behaviour within each of these cities. The fragmented nature of the Chinese market means this micro approach is necessary in order to formulate winning strategies across these key cities



Customized consumer

At TNS China we have consumer industry specialists in all regions of the world with an in-depth knowledge of the global packaged goods environment and a long track record providing research-based insight to many of the most well-known marketers and manufacturers of food and beverages, health and personal care and household products. We provide strategic tools, innovative approaches and critical insights to help our clients develop and maintain successful brands.



Finance

Leading in the finance sector globally, TNS Financial Service in China has also been engaged with an impressive list of clients in retail banking, investment, insurance, credit card, etc. We provide consultation to clients in a wide range of issues such as brand positioning, advertising effectiveness, market segmentation and targeting, new product development, customer satisfaction, channel effectiveness management (mystery shopping), and Return on Investment.



Healthcare

Companies in the Chinese healthcare industry, especially those in the business of producing and marketing ethical drugs and medical devises, face constant challenges in a complicated and rapid changing market environment. TNS Healthcare, an elite strategic research group is committed to help healthcare marketers in making better critical business decisions by providing fact-based consulting on a variety of issues.



Retail

Facing all the challenges, retailers need more comprehensive, insightful, and actionable information to help them make sound business decisions. Throughout the years, TNS China has successfully helped many international and domestic retailers in establishing and expanding their business in China. With a strong research team, effective TNS business solutions (such as Needscope, Conversion Model, and TRIM), and global knowledge support, TNS China offers our retail clients effective and insightful solutions in addressing critical business question:



Technology

The Technology sector is TNS' response to an increasing client demand to combine knowledge from both the Telecoms and IT marketplaces. It's also the result of the TNS commitment to being the leader in the field of technology. TNS Technology is our customised and syndicated research group which currently operates in over 70 countries and employs more than 300 Technology research specialists: both experts, former telco or IT employees, as well as world class marketing researchers who are dedicated to the needs of our Technology clients.