No single solution fits every given business situation, which is why we develop or adapt individual, tailored, or customised solutions to address precisely the questions and issues that are unique to each and every client.
Providing every important research method, our services cover the full spectrum, from the most innovative, interactive, online methods to the most traditional.
Qualitative research-understanding the core market context, opportunity and customer intent around a given product service, image or idea. We explore this in detail using the most innovative projection techniques among individuals or small groups,including:
Traditional Focus Groups
Online Focus Groups
Depth interviews etc.
Quantitative researc-quantifying how a product or service is perceived or used. We develop an understanding of, for example, a business opportunity, by assessing the market potential, unmet customer needs, or by testing out a brand new product or advertising concept, or quantifying and evaluating ongoing brand performance. We use the most sophisticated modelling and cluster analysis techniques available. Some of the survey methods we use to achieve this include:
Face-to-face (ad hoc, omnibus)
Telephone (ad hoc, omnibus)
Postal/mail research
Online surveys (ad hoc, omnibus, including world-leading online access panels)
Analysis & Modeling-TNS China Analytics & Modeling Group (AMG) is dedicated to provide advanced data analysis and modeling solutions to address issues of market and marketing.
The solution integrates historical data with statistical and econometric models to evaluate marketing performance, optimize marketing plan and forecast future trends.
As a result, marketers can make better decisions that lead to better return on marketing investment (RoMI).
Delivering insight and a richer understanding across all areas of market information, so you can make the best, most informed business decisions.
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