Over many years TNS has been investing in standardizing certain research methodologies and procedures for certain common research problems. Coupled with our years of experiences and the resultant database, we have created certain unique and powerful branded solutions to help our clients address their key marketing issues:

AdEval
AdEval is our tool for concept and copy testing. It can be used in the early stage of creative conceptualizing as well as to test the final TV commercial. A database of over 8,000 pre-tests is available to compare and benchmark the performance of the client brand or concept.

Conversion Model
Conversion Model helps our clients understand the strengths and vulnerabilities of the current brands through the concept of "commitment". Commitment goes beyond satisfaction—history tells us that many satisfied customers still leave the brand and several dissatisfied customers continue to use the brand (though many a time continuously complaining).

InnoSuite
To answer to all our clients' NPD FMCG research issues, TNS has developed InnoSuite (Innovation Suite). InnoSuite is a complete suite of integrated NPD research products to look at every stage of the NPD process, and is designed specifically to answer all your FMCG NPD research issues.

MarketWhys
MarketWhys is our solution for brand and advertising tracking. A flexible and sophisticated approach, harnessing data from multiple sources to develop client specific learning and models. A user-friendly software allows the clients to do analysis themselves and test hypothesis.

NeedScope System
NeedScope is branded solution to help you segment your market and optimally position your brands. While most companies use basic concepts of consumer segmentation based on consumer needs (cluster analysis being the most used and abused procedure to achieve this), very few have research tools which are sharp enough to sense and measure emotional needs in addition to the more obvious tangible functional needs.

Optima
Optima is a brand portfolio management tool which gives you a powerful understanding of how your market works, based on how and why consumers choose the brands they do.

TRI*M
TRI*M enables you to gain vital, ongoing information and insights about your relationships with stakeholders. TRI*M gives companies and their managers a high-powered, tailored system, so you can continuously measure, manage and monitor your relationships with the relevant stakeholder groups in your business, be it customers, employees, dealers or shareholders.